Nike Football: Equipment Design
Global Art/Design Director for Nike Football (Soccer)
Global Art/Design Director for Nike Football (Soccer)
As Global Art/Design Director, I worked with, and lead teams in global design and brand management with Nike. There my work resulted in recognition for creating one of the most iconic product lines in the history of Nike (Total 90 Aerow and Total 90 Aerow Hi-Vis) and led to four design and utility patents.
Nike FB'02 Packaging
PROJECT: Package design for Nike Football Equipment; World Cup 2002 initiative.
OBJECTIVE: World Cup 2002 was right around the corner in go-to-market terms and Nike was on an aggressive offense to gain market-share in the world of global football. A tactic of the overall strategy was to win at the shelf by creating packaging that would celebrate the product in its form and function.
ROLE: I worked as the Design Director on this project. I was very hands-on early on but once the project was in full swing I was able to step back and allow the graphic designer take over the project and see it multiplied across the product line.
The design language was established by playing off some of the direction that was set by Nike Brand Design for the WC’02 initiative. This is seen in the line pattern and use of chrome/metallic finish. Riffing off of this language a curvilinear shape was adapted across the packaging line, and the strong use of blue was used to convey the idea of innovative sport.
OBJECTIVE: World Cup 2002 was right around the corner in go-to-market terms and Nike was on an aggressive offense to gain market-share in the world of global football. A tactic of the overall strategy was to win at the shelf by creating packaging that would celebrate the product in its form and function.
ROLE: I worked as the Design Director on this project. I was very hands-on early on but once the project was in full swing I was able to step back and allow the graphic designer take over the project and see it multiplied across the product line.
The design language was established by playing off some of the direction that was set by Nike Brand Design for the WC’02 initiative. This is seen in the line pattern and use of chrome/metallic finish. Riffing off of this language a curvilinear shape was adapted across the packaging line, and the strong use of blue was used to convey the idea of innovative sport.
Confederation of South American Football
PROJECT: Re-branding of the Confederation of South American Football
OBJECTIVE: With the newly established powerhouse relationship between the Confederation of South American Football and Nike Football, it was recognized that the Confederation, whose current mark dates back to the early 1960s, needed a new mark that represented this new relationship and re-branding effort.
ROLE: Working closely with the Americas Region Marketing group, I acted in the role of Creative Director and Graphic Designer.
As CD, I poured through the history of the region and Confederation and developed a direction, based upon cultural symbolism and sensibilities, for the new mark. This was then presented by myself and regional marketers to the Confederation in Asuncion, Paraguay.
As designer, I took the direction and implemented it in a refined and simplified mark that boldly represented and updated the newly re-branded Confederation.
OBJECTIVE: With the newly established powerhouse relationship between the Confederation of South American Football and Nike Football, it was recognized that the Confederation, whose current mark dates back to the early 1960s, needed a new mark that represented this new relationship and re-branding effort.
ROLE: Working closely with the Americas Region Marketing group, I acted in the role of Creative Director and Graphic Designer.
As CD, I poured through the history of the region and Confederation and developed a direction, based upon cultural symbolism and sensibilities, for the new mark. This was then presented by myself and regional marketers to the Confederation in Asuncion, Paraguay.
As designer, I took the direction and implemented it in a refined and simplified mark that boldly represented and updated the newly re-branded Confederation.
CSF brandmark in full color.
Total 90 Aerow
PROJECT: Product design for Nike Football Equipment; Euro Champs 2004 initiative.
OBJECTIVE: Euro Champs 2004 was recognized as a massive opportunity to build on the fantastic momentum that was established in the work done for WC’02. The primary effort was to do this through dynamic product that would capture the heart and mind of the Football Crazy Kid (FCK).
ROLE: As Global Art Director for Football Equipment, I worked with my colleagues in Apparel and Footwear to establish a design center that we could use to establish shared product attributes (like enhanced by technology and comfort) and visual cues (like bold color, and strong graphics).These cues were used to design product and product graphics that would meet the shared brand attributes and the high innovative standards of the Nike brand.
Once the designs were set the work would be handed off to designers to see the visual design language populated across the product line.
OBJECTIVE: Euro Champs 2004 was recognized as a massive opportunity to build on the fantastic momentum that was established in the work done for WC’02. The primary effort was to do this through dynamic product that would capture the heart and mind of the Football Crazy Kid (FCK).
ROLE: As Global Art Director for Football Equipment, I worked with my colleagues in Apparel and Footwear to establish a design center that we could use to establish shared product attributes (like enhanced by technology and comfort) and visual cues (like bold color, and strong graphics).These cues were used to design product and product graphics that would meet the shared brand attributes and the high innovative standards of the Nike brand.
Once the designs were set the work would be handed off to designers to see the visual design language populated across the product line.
Nike Football T90 Equipment: Ball, shinguard, and goalkeeper gloves. Note how the ball graphic captured the imagination of popular media in Europe as demonstrated by Dazed & Confused mag.
Total 90 Aerow Hi-Vis
PROJECT: Product design for Nike Football Equipment; Holiday ’04 Hi-Vis Initiative
OBJECTIVE: The aim of the Total 90 Aerow Hi-Vis was to build off the tremendous market and functional performance established at the launch of the Total 90 Aerow earlier in the Summer of 2004.
ROLE: As Global Art Director for Football Equipment, I worked with vision scientists Alan Reichow and Karl Citek from Pacific University to put some visible thrust in an already high-performance ball. Building off the “flickering” graphics of the Total 90 Aerow, a team, consisting of myself, the two vision scientists, and an advanced innovation developer, globe-trotted to over 14 different major football stadiums and captured data that would help us define the most visible ball in the world. The result, though beautiful and simple in its aesthetics is one of the most technologically advanced balls in the world. Under the newly addressed casing of Hi-Vis Yellow and Hi-Vis Blue are hidden more than half a dozen patents both approved and pending, that make this ball more than meets the eye.
OBJECTIVE: The aim of the Total 90 Aerow Hi-Vis was to build off the tremendous market and functional performance established at the launch of the Total 90 Aerow earlier in the Summer of 2004.
ROLE: As Global Art Director for Football Equipment, I worked with vision scientists Alan Reichow and Karl Citek from Pacific University to put some visible thrust in an already high-performance ball. Building off the “flickering” graphics of the Total 90 Aerow, a team, consisting of myself, the two vision scientists, and an advanced innovation developer, globe-trotted to over 14 different major football stadiums and captured data that would help us define the most visible ball in the world. The result, though beautiful and simple in its aesthetics is one of the most technologically advanced balls in the world. Under the newly addressed casing of Hi-Vis Yellow and Hi-Vis Blue are hidden more than half a dozen patents both approved and pending, that make this ball more than meets the eye.
Nike sought to develop equipment that hearkened back to a more classic, and historical time in the game of football. The result was a collection of product under the name of Tiempo. Above is the first collection of Tiempo equipment with a classic ball configuration with added touches of pattern and embossing, which are complimented in shared aesthetics with the classic full-coverage shinguard, and meticulously detailed goalkeeper glove.
The first of its kind. A football designed for the urban scene. Utilizing yellow and black vulcanized rubber panels for the ball, consumers were guaranteed that they would have a ball that stood up to the rigors of concrete, pavement, and hard-ground conditions of all sorts while maintaining an iconic, and branded appearance.
